Our Story
Our purpose is to empower abuse and trauma survivors with a transformative platform that offers support to heal, recover, and, ultimately, thrive.
Our Founding Story
Go Thrive Go is the brainchild of Nina Mistry. In 2019, Nina began working as a crisis line peer-counsellor for the Toronto Rape and Crisis. She saw firsthand how survivors of sexual assault struggle for years with flashbacks, anxiety, depression and more.
Trapped in a vicious cycle, they become vulnerable to other types of abuse. While offering peer counselling, Nina learnt about the long-term impacts assault and abuse have on a survivor’s physical, mental, financial and professional life.
Sexual assault is the only violent crime in Canada and the world that is not on the decline. Globally, 1 in 3 women and 1 in 5 men are abused every year before age 15.
Even though this problem is growing exponentially, very few digital resources are available to help this vulnerable community. Working the crisis line, at the end of a 20-minute call, she often felt frustrated that there wasn’t anything more she could do to help them through their trauma. That’s when the idea of Go Thrive Go – a self-therapy app for survivors, was born.
Go Thrive Go is being developed with the feedback of survivors and the guidance of psychotherapists. It aims to serve survivors in their moments of crisis when they cannot access a therapist or cannot afford one. Nina hopes this app will ease the burden on our overextended support systems and become an essential tool in a survivor’s tool kit.
Nina Mistry
Founder & CEO
- Inventor of Go Thrive Go
- 20+ years of experience in building interactive platforms
- Counsellor and Director on the Board of Toronto Rape & Crisis Center
- Advocate for survivors of sexual abuse and violence
Firuzan Mistry
CoFounder
- 20 years of cross-sectoral experience in marketing campaigns for Fortune500 brands, non-profits, and educational institutions.
- Manager, Marketing and Communications at Sheridan EDGE
- Professor of Marketing at Canadore College
Sande Zeig
CoFounder
- Artist, Film Maker, Creative Director and Producer
- Distributed more than 100 Films
- Programmed the Lesbian and Gay Film Festiwal
Lead Psychologists
Dr. Jeffrey K. Zeig
Founder and Director of the Milton H. Erickson Foundation
- On the Editorial Board of numerous journals.
- 30+ Years of experience in film, media and television
- Produced and directed short films and documentaries featured on PBS
- Founder and President of Artistic License Films, a NY-based film distribution company
- Former Programmer of the Bleecker Street Cinema, NYC, and New York and Los Angeles Lesbian and Gay Film Festivals
- Fellow of the American Psychological Association and Fellow of the American Society of Clinical Hypnosis
Dr. Julie T. Anné Zeig
Founder and Clinical Director of A NEW BEGINNING, LLC
- Licensed Clinical Psychologist and Expert in Trauma and Family Practice
- Architect of The Evolution of Psychotherapy Conferences, considered the most important conferences in the history of psychotherapy
- Licensed Clinical Psychologist, Trauma & Eating Disorder Expert
- 30+ years of experience working with trauma survivors
- Faculty of Mayo Clinic School of Medicine, serving as a Consultant and Guest Lecturer
Go Thrive Go is Funded by
Supported and Incubated by
